The design engineer Caroline has started the company BeneSit together with her parents, where they produce a handmade, back-stimulating chair in Danish design.

On a cold November day in 2022, the doorbell rang at the Kragh family home, which in addition to being a private residence is also the domicile of the startup company BeneSit Aps.

At the door was a journalist from a local newspaper, Helsingør Dagblad, who interviewed Caroline and her mother Anita about their entrepreneurial adventure with the BeneSit chair in the company BeneSit ApS.

The result of that visit from the journalist was this article:

26-year-old Caroline got a call from the lions: – It’s great that our product makes a difference